Rajgadh ESTATES
Digital Marketing Strategy
“From Royal Dreams to Royal Reality”
By Shiva Marketing Solutions
The Challenge (Current Status)
🔍 Brand Fragmentation
Multiple Instagram accounts diluting brand presence and confusing potential customers
📉 Poor Digital Performance
1,188 followers with 336 posts = Low engagement for a premium ₹100Cr+ project
💔 Positioning Disconnect
“Reserved For Royalty” promise not reflected in digital execution
Shiva Marketing Solutions Transformation Strategy
🎯 Unified Brand Presence
Consolidate fragmented accounts into one premium digital identity
👑 Royal Content Strategy
Luxury lifestyle content that matches “Reserved For Royalty” positioning
📊 Performance Marketing
Data-driven campaigns targeting HNI families with precision
🔥 Lead Generation Machine
Systematic funnel converting digital traffic into site visits and sales
🎬 Premium Content Creation
Virtual tours, lifestyle videos, and social proof content
🎪 Influencer Partnerships
Local luxury lifestyle creators amplifying brand reach
Our Marketing Funnel System
🎯 AWARENESS – Reach HNI Audience
Channels: Google Ads, Facebook/Instagram, Influencer Marketing, SEO Content
Goal: 50K+ monthly impressions, 2K+ website visitors (Subject to budget allocation)
💡 INTEREST – Educate & Engage
Tactics: Virtual tours, investment guides, WhatsApp community, email nurture
Goal: 100+ qualified leads monthly at ₹500 cost per lead (Subject to budget allocation)
🤔 CONSIDERATION – Build Trust
Experience: Personal consultations, VIP site visits, financial planning
Goal: 30% of leads convert to site visits (Subject to budget allocation)
💰 DECISION – Close Sales
Tools: ROI calculators, flexible payments, limited-time incentives
Goal: 20% site visit to booking conversion (Subject to budget allocation)
Projected Monthly Investment
Budget to be allocated by client to achieve results of Market Funnel
Monthly Investment
- Google Ads: ₹85,000
- Facebook/Instagram: ₹70,000
- Influencer Marketing: ₹30,000
90-Day Execution Timeline
Foundation Phase
- Brand consolidation
- Content system setup
- Google Ads launch
- Influencer outreach
Amplification Phase
- Full campaign launch
- Social media scaling
- Lead generation system
- WhatsApp community
Optimization Phase
- Campaign optimization
- Conversion tracking
- Customer testimonials
- Scale successful tactics
Why Partner With Us
🎯 Real Estate Expertise
Deep understanding of luxury property marketing and HNI buyer psychology
📊 Data-Driven Approach
Every campaign optimized based on performance metrics and ROI tracking
🎬 Premium Content Creation
High-quality visuals and videos that match your luxury positioning
💰 Performance Guarantee
We’re confident in delivering results or we’ll optimize until we do
🤝 Transparent Reporting
Monthly detailed reports with clear metrics and actionable insights
⚡ Fast Implementation
Campaign launch within 7 days, full system operational in 30 days
Let’s Transform Rajgadh Estates
Ready to turn your premium positioning into premium digital performance?
Start seeing results within 30 days
Next Steps:
1. Approve this strategy
2. Sign 90-day partnership agreement
3. Launch campaigns within 7 days